Due to the size and success of the Baby Boomer generation, most existing private companies are currently led by a person nearing retirement age. Studies say more than 70 percent of all privately held company owners are planning to retire in the next ten years. It will be a buyer's market, which presents a number of problems. Achieving an acceptable disposition valuation/price will be challenging, given the quantity of buyer options. Finding ways to differentiate on the brand side and reduce perceived risk on the operational side will be even more important, given the expanded competitive marketplace. With business sale due diligence becoming standardized, more questions are being asked, requiring more seller prep prior to offering the company for sale. With more prep required, lead time is longer and staff participation greater, making secrecy harder. Add the fact that many privately held companies are family owned, resulting in even more complexities. Unless there has been a solid management approach for the environment, an intergenerational sale may carry risks and liabilities for the new owners. Finally, maintaining/growing revenues, margins and EBITDA, until the day of disposition, is a daily struggle.