SuperGreen Solutions® (SGS), the world's leading provider of sustainability advisory services and renewable energy solutions for customers across the globe, is the exclusive administrator of the Green Compass Sustainability Award program. With initial support from universities such as Arizona State University, Palm Beach Atlantic University and the University of Southern Indiana, SuperGreen Solutions is developing a sustainability project partnership to identify and remove the barriers preventing small and medium-sized enterprises (SMEs) from becoming certified sustainable businesses.
The United Nations has published the project on its business.un.org site.
Effort-targeted regions include Africa, Americas, Asia, Europe, Middle East and Oceania. The partnership also pursues involvement from state and city governments seeking improved sustainability for their communities; universities and businesses.
This partnership's primary objective is to collaborate with other global entities to expand the principles of sustainable business practices to businesses classified as SMEs. In fact, sustainable business practices are being pursued by the largest and most profitable companies in the world — but are not yet being as aggressively implemented by the majority of the 99% of businesses classified as SMEs. This partnership presents an opportunity to dramatically grow sustainability.
"This project would pool resources from entities across the globe, answering the question 'How do we define and eliminate barriers in order to accelerate global SME adoption of sustainability?'. We created this project without commercial intent to truly isolate and eliminate the roadblocks standing in the way of every business in the world pursuing sustainable business operations," Michael Bernstein, operations manager of SuperGreen Solutions and creator of the published project, explains.
"We approach this project with the assumption that most SMEs spend more time driving revenues than lowering costs (their brand is not as established, their sales force not as experienced, their advertising not as robust, their costs not as large — as those of larger entities). We believe the SME tilt to revenue, in combination with lower overhead, impacts their concern for cost reduction. Not that they are disinterested in cost savings; just more sales and revenues minded. We believe SMEs can be 'won over' by presenting sustainability as a revenue-side benefit, not just a cost-side benefit. We believe this will help accelerate the advancement of sustainability to SMEs," says David Goodman, president of SuperGreen Solutions.
About SuperGreen Solutions
SuperGreen Solutions, with 80 operations in 18 countries, is the world's leading sustainability advisor. It is the premier local business partner for driving revenue and lowering costs through green initiatives; offering a comprehensive sustainability certification by assessing, leading, implementing, procuring and installing all materials and operational updates needed for the green certification. SuperGreen Solutions also provides a public relations toolkit to the business to promote their newly certified GREEN status.
SGS provides a comprehensive, four-point Green Compass Sustainability Certification process, which takes the client through a sustainability certification and promotes the client's accomplishments to its audiences. SGS believes that true sustainability incorporates a recognized and accepted process and a third-party review/certification. SGS also believes, consistent with many industry reports, that once a business is certified as sustainable — and promotes same — the market will reward that business for its positive corporate citizenship.
The overall program generates four benefits to the client: reduced costs; improved operational performance and employee morale; competitive differentiation, leading to revenue enhancement; and establishment as a market leader.
About United Franchise Group
"The Global Leader for Entrepreneurs." United Franchise Group is a group of affiliated companies and brands. Led by CEO Ray Titus, United Franchise Group is home to a variety of internationally recognized brands including Signarama, Fully Promoted, Experimac, Jon Smith Subs, Venture X, SuperGreen Solutions, Transworld Business Advisors and The Great Greek Mediterranean Grill. With over three decades in the franchising industry and more than 1600 franchisees throughout the world, United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs.