Sustainable business practices are being pursued and promoted by the largest, most profitable companies in the world. But many small and medium enterprises (SMEs) still think that sustainability is only relevant to large corporations. They are higher profile and attract more media attention, and thus are particularly concerned about protecting and enhancing their reputations. Big businesses also are often better-resourced and more able to invest in corporate social responsibility (CSR). But CSR is important – and effective – for businesses of any size. SMEs account for 99 percent of all businesses, making them responsible for most employment creation and private sector gross domestic product (GDP) in our economy. That's a lot of power that could be put to good use in effecting socially responsible change. A partner project between the United Nations (UN) and SuperGreen Solutions, the premier local business partner for driving revenue and lowering costs through green initiatives, has acknowledged the value of SME sustainability implementation and seeks to help small businesses get on board. "We believe the next frontier of sustainability will not be found in looking at large corporations, but individual SMEs and, as such, we should approach the problem through an SME's eyes," the project's objective reads.